Welcome to Sans Bar Academy

Are you ready to take the first step toward building your own alcohol-free pop-up bar, brand, or business? Welcome to Sans Bar Academy—a transformative 10-week virtual program designed to give you the tools, insights, and connections you need to turn your vision into reality.

What Is Sans Bar Academy?

Led by industry expert Chris Marshall, Sans Bar Academy has already empowered over 70 students to transform their ideas into thriving business models, including bottle shops, non-alcoholic bars, and vibrant online communities. With over eight years of experience and deep expertise in the alcohol-free space, Chris is dedicated to helping aspiring entrepreneurs find success in this growing industry.

Each Monday at 6 PM CST, join Chris and your cohort for live, interactive sessions that cover:

  • Drink Theory: Crafting non-alcoholic drinks that customers will love.

  • Business Models: Choosing the right approach for your goals, from pop-ups to retail spaces.

  • Marketing & Advertising: Reaching your audience and building a brand that stands out.

  • Meet the Makers: Insights from top non-alcoholic brands and thought leaders.

  • Partnership Development: Building relationships with brands, suppliers, and collaborators.

  • Business 101: Financial planning, operations, and long-term sustainability.

Beyond the live classes, the course includes lifetime access to our rich library of resources:

  • Comprehensive guides.

  • Case studies from successful industry leaders.

  • Marketing templates and tools.

  • Exclusive connections with the top non-alcoholic brands and businesses worldwide.

These materials are designed to complement the weekly classes, giving you a solid foundation to build your alcohol-free business.

Personalized Support

At Sans Bar Academy, your success is our priority. In addition to weekly live sessions, you’ll enjoy unlimited individual calls with Chris Marshall, ensuring that your unique challenges are addressed with personalized advice.

Want help designing your menu, refining your marketing, or attracting press coverage? Chris will be there to guide you every step of the way.

We also offer connections to an expert network of menu developers, financial advisors, web designers, and more who can work with you for a separate fee, tailored to your specific needs.

A Community of Changemakers

Joining Sans Bar Academy means becoming part of a dynamic community of like-minded entrepreneurs who are reshaping the alcohol-free landscape. Through our online platform, you’ll engage with peers, share insights, and build connections that will last long after the course ends.

Frequently Asked Questions

  • Sans Bar Academy is fully virtual, hosted on Zoom. Classes are held at 6 PM CST, and replays are available if you can’t attend live.

  • This program is designed for entrepreneurs at any stage, whether you’re starting from scratch or looking to scale an existing business.Most of our students have previous business experience but use our course to understand the challenges of working in the nonalcoholic drinks industry. 

  • The course culminates in a pitch competition sponsored by a leading non-alcoholic brand. The winning participant will receive funding to host a launch party, putting their business plans into action.

  • Sans Bar Academy is the only program that focuses exclusively on the unique needs of non-alcoholic businesses. With tailored insights, personal mentorship, and connections to top brands, we equip you with everything you need to succeed in this innovative space.

  • No, payment plans are not available.

  • No, Sans Bar Academy is a non-refundable program.

  • Sans Bar Academy cannot guarantee results. Instead, we’ve designed this program to equip you with the best practices, emerging data, motivation, and organizational tools needed to turn your vision into a scalable and sustainable business. Achieving this dream requires time, creativity, and tenacity, and our goal is to guide you step by step as you conceptualize and implement your vision.

  • Join Sans Bar Academy and be part of the next wave of changemakers shaping the future of the non-alcoholic industry.

Sans Bar Alumni

Register Now for Sans Bar Academy

Registration for the next cohort is now open. Enrollment is limited. Head over to our shop page and enroll today!

The course is limited to 10 spots.

Sans Bar Academy

Course content provided to students who have purchased the course.

Testimonial

If you’re questioning yourself as to whether the course is worth it or if it will teach you anything that you might already know, don’t hesitate any longer. I wondered the same thing because I didn’t want to spend money on something that I knew very little about, so I took a leap of faith because Chris’ reputation seemed to be speaking for itself and 2 days before the class started, I reached out to him and he took the time to enroll me even though he was on tour with Sans Bar in San Diego…and the journey began!
Not only did he share with us everything we needed to know to start a business in the non Alc industry, but he also shared his contacts, and my favorite part is that he made himself available to us so generously. I scheduled so many calls with him, I almost feel like he’s one of my best friends now, lol, sharing with him my fears and joys about the process, Chris is not just a teacher, he’s a coach, available to help guide you in the best way possible. After all, I feel it’s a very small price to pay for everything you get. Last but not least we now get to be part of a larger group: the Sans Bar alumni group which includes people wanting and willing to share and help each other to make this community a better place. Now go sign up!

— Fatima H.