We Are Sans Bar

Something is happening across the globe. In big cities and small towns, the conversation about our collective relationship with alcohol has given rise to something we have never experienced before.

The dry movement is a decision to be fully present in a world that distracts us from our purpose, and tells us the solution for deep human connection and fun can only be found inside of a bottle.

We believe history will look back on this movement 20 years from today, and recognize that We revolutionized the wellness and beverage industries, while reshaping higher education and work culture.

We are sober curious. We are sober sometimes. We are in recovery. We are allies of those who abstain for whatever reason.

This movement is about so much more than curated depictions of what it means to be alcohol-free.

This is not prohibition. This is not an impotent rage against the machine of Big Alcohol. This movement is thinking bigger than viral hot takes and call-outs.

Above all, We are inclusive. We welcome all voices, all pathways, and all mental health conditions because shame or loneliness should never be the cause of death for anyone. Ever.